Deep Note

The Ask
For an icon that specializes in bringing otherworldly experiences to entertainment enthusiasts, THX hadn’t taken a hard look at it’s own brand since the early 2000s. THX tasked Bonfire Labs with a multi-faceted rebranding initiative — one that would match George Lucas’ audacious vision.

The Approach
Step one was a new iteration of their iconic “Deep Note” cinema trailer.

Client: THX (at Bonfire Labs)