The Ask
For an icon that specializes in bringing otherworldly experiences to entertainment enthusiasts, THX hadn’t taken a hard look at it’s own brand since the early 2000s. THX tasked Bonfire Labs with a multi-faceted rebranding initiative — one that would match George Lucas’ audacious vision.
The Approach
Step one was a new iteration of their iconic “Deep Note” cinema trailer.
| Client: | THX (at Bonfire Labs) |