Much of Hard Rock Cafe’s history, like rock itself, started as an improvisation. An amateur soccer (or should we say football?) team who hung out at a local Hard Rock Cafe in the north of England needed a uniform. So their mate, the Cafe manager, printed up a bunch of t-shirts with the Hard Rock logo. And everybody who saw one wanted one. Forty years later there are more than 300 million and counting of the classic Hard Rock tees in the world.