Follow the Leader

The Ask
In early 2012 GREE asked D/C to pitch a comprehensive solution to position and build awareness for a new product they intended to launch that year, the GREE platform — a worldwide mobile social gaming developer and player community.

The Approach
To encourage extensive sharing between existing platformers and to invite new ones to join, we conceived touch-screen OOH boards. Each would serve as a real-time “leader board” displaying that city’s highest scorers, the number of members logged into the platform, and promote any future group gaming events in the area.

Client: GREE (at Duncan/Channon)