For an icon that specializes in bringing otherworldly experiences to entertainment enthusiasts, THX hadn’t taken a hard look at it’s own brand since the early 2000s. THX tasked Bonfire Labs with a multi-faceted rebranding initiative — one that would match George Lucas’ audacious vision.
A compact, in-line digital experience was built to communicate the unified and sublime brand of THX. As well as to provide the materials and resources for its creative extension.
|Client:||THX (at Bonfire Labs)|