The Clear Line

The Ask

Do the astounding acoustic properties of the new smaller, more affordable Meyer array called LYON translate to a visual medium? Can we articulate things like scale, throw, reach, headroom, and linear sound in a meaningful way?

The Approach

Of course! Bonfire Labs brought sound waves to life, creating an almost supernatural view of sound at the moment of its creation.

Add a little to the mix

Mirroring the video strategy, we devised trade print ads and rich online media banners in three stages: Tease (pre-launch); Intro (timed to hit the day LYON debuted); and Sustain (to further explain the product’s unique benefits).