Country music sweetheart Faith Hill is as American as apple pie, hot dogs and (especially) football, as she demonstrated yet again returning for her sixth consecutive season as music’s ambassador to America’s favorite sport.

In this installment of Faith’s annual high-profile openings, she was showcased in concert with a cavalcade of the NFL’s finest talent. From the first sonic stomp of the new rock-leaning remix of ‘Waiting All Day for Sunday Night’ the 2012-2013 NFL season and NBC’s Sunday Night Football (the highest rated primetime show on television) kicked off in high octane style on September 9, 2012.

Working in collaboration with the NBC Sports, director Jonathan Keaton of Bodega Studios, and local creative studio SPY, I served as Creative Director (with contributions including concept and design development, as well as being an animator for many of the concert screen sequences.)