High Octane Kickoff

The Ask

Let’s create a show-stopping opener for the highest rated show in primetime television. (No big deal.) 

The Approach

Country music sweetheart Faith Hill is as American as apple pie, hot dogs and (especially) football, as she demonstrated yet again returning for her sixth consecutive season as music’s ambassador to America’s favorite sport.

In the end Mrs Hill (and her dress) stole the show. As evidenced on Twitter shortly after the premiere: