“Water” :60
The commercial is part of a comprehensive national campaign across traditional and digital channels designed at D/C to both elevate the brand and drive trial.
The most rewarding critique we received came in the form of an enthusiastic call from Peter Chasse founder of the Charlotte, North Carolina based The Water Project :
“I saw the spot for the first time this morning as did a few of our board members. They loved the work, and I was astounded at how accurately and authentically D/C captured how we use GoToMeeting to solve water problems in Kenya. Better yet, we received some heavy web traffic this morning and a few unexpected donations, which we are attributing to your work.”
Can’t ask for any better affirmation of your work than that.