Minds + Machines

The Ask
GE needed to explain how it’s Innovations Lab is bringing important new technologies to the Oil & Gas industry

The Approach
So we crafted an optimistic piece to open eyes and engage dialogue at the 2015 Minds + Machines Conference.

Sr. Creative Director: John Stewart
Creative Director: Ian Ashenbremer
Head of Production: Mary Mathaisell
Project Manager: Maria Henriksen
Art Direction/Animation: Nathan Campbell
Animation: Alec Cummings, Mike Williams
Edit: Jack Bibbo

Client: GE Labs (at Bonfire Labs)