The Insiders

The Ask

The competition is tough for consumer attention in the high-end smartphone market, so when Google was planning to launch the Pixel 2, they knew content marketing would be a key component of the strategy.

The Approach

What if—instead of watching a video and having to translate the message—we could have someone reach out and guide you from within your new device? Better yet, what if that someone was interesting and fun? Our answer was an approach that “placed” a knowledgeable guide inside the Pixel 2 you just bought. For every flow and feature, well-known YouTubers would take over your device’s desktop to show you the ropes.

Moving To Your New Pixel

Gestures

Your New Home

Search What You See

Find, Save & Share Photos

The Google Assistant

These videos debuted as part of the new Made By Google E-commerce site, the entire series can be seen here.