Guide On The Inside

The Ask

Google turned to Bonfire Labs for both content strategy and creation to launch this new product. We needed to create a new type of educational content that does double duty:  for pre-purchase, it’s awareness and product marketing for decision-making. For post-purchase, it’s product education.

The Approach

What if—instead of watching a video and having to translate the message—we could have someone reach out and guide you from within your new device? Better yet, what if that someone was interesting and fun? Our answer was an approach that “placed” a knowledgeable guide inside the Pixelbook you just bought. For every flow and feature, Todrick Hall, a well-known YouTuber would take over your device’s desktop to show you the ropes.

Getting Started

Your Files & Apps

Your Google Assistant

These videos debuted as part of the new Made By Google E-commerce site, the entire series can be seen here.